In recent years, the stigma built around thrift shopping and buying second-hand has changed.
Before thrifting became the trend that it is now, not many consumers were attracted to buying used clothing. However, in recent years, thrift shopping has become a big part of the lives of those on a budget who love fashion. Many have found appeal in the unique and budget-friendly options found while thrifting, as well as the concept of reusing and recycling. According to Minneapolis Star Tribune, “Thrift stores, viewed a generation ago as places where poor people shop, are now attracting more middle class, environmentally conscious consumers in search of vintage and one-of-a-kind items.“
Stores like Goodwill and Buffalo Exchange have turned marketing focus to reusing and recycling. This method has proven to appeal to millennials concerned about the environment. “Goodwill resold or recycled 58,000 tons of goods last year and behind the scenes has focused on recycling donated items that don’t sell in its retail locations, said Chris Simon, Goodwill’s director of facilities and logistics,” said Minneapolis Star Tribune. Thrifting has become an easy and affordable way for consumers to buy unique items with little to no cost to the environment.
Consumer consciousness and sustainability have become more concerning in the fashion industry over the last several years. Because of this, many have felt a desire to shop secondhand. “The movement to buy used stems from more ethically-conscious consumers: 77% of millennials prefer to buy from environmentally-friendly brands, while 35% are more likely to switch shopping habits to thrifting because they’re concerned about waste, according to the ThredUP report,” Market Watch said.