On September 6th, Roblox announced the winners of the 2025 Roblox Innovation Awards at
the San Jose Civic Theater in California, celebrating the year’s best games and creators.
The event had served as a gathering for upcoming developers, creators, and even promotional brands within the Roblox platform.
According to an article on Variety over the same topic, the annual event was part of the
11th annual Roblox Developer Conference, being hosted by Roblox’s head of the developer community, Justin Sousa, or ‘ JParty ‘ on Roblox ( Maas, Sep, 6, 25 ).
Roblox launched a game on their platform called “ Voting Hub ” where players could join and nominate games for certain categories, casting their votes directly in-platform. The hub also offered small in-game rewards and photo booths to encourage participation, making the vote feel like an event rather than just a web form.
When the winners were announced, a few titles were mentioned more than once due to them being deemed as the ‘ best ‘ in their catalog.
Mentioned in a Pocket Tactics article, Grow a Garden was picked for several major awards and was widely discussed afterward because of its massive player counts this year; the game’s rapid user count peaking over other games such as Fortnite and even Minecraft ( Collins, Sep, 7, 25 ).
Other winners included 99 Nights in the Forest and Steal a Brainrot, along with honors for creators and companies across categories like Best Use of Tech, Best Creative Direction, and People’s Choice.
Here’s the complete list of winners from the Roblox Innovation Awards of 2025, cited from Variety’s article mentioned previously.
–
EXPERIENCE CATEGORIES:
- BEST NEW EXPERIENCE: Grow a Garden
- BEST ADVENTURE EXPERIENCE: 99 Nights in the Forest
- BEST PARTY & CASUAL EXPERIENCE: Dandy’s World
- BEST OBBY & PLATFORM EXPERIENCE: Regretevator
- BEST SURVIVAL EXPERIENCE: Forsaken
- BEST ROLEPLAY & AVATAR SIM EXPERIENCE: Brookhaven
- BEST PUZZLE EXPERIENCE: Teamwork Puzzles (Obby)
- BEST RACING EXPERIENCE: NASCAR + Driving Empire
- BEST SPORTS EXPERIENCE: Basketball: Zero
- BEST STRATEGY EXPERIENCE: Dead Rails
- BEST ACTION EXPERIENCE: Blox Fruits
- BEST SHOOTER EXPERIENCE: RIVALS
- BEST RPG EXPERIENCE: World // Zero
- BEST HORROR EXPERIENCE: 99 Nights in the Forest
- PEOPLE’S CHOICE: Grow a Garden
- BUILDERMAN: Grow a Garden
- MOST CONCURRENT USER: Grow a Garden
DEVELOPER / CREATOR CATEGORIES:
- BEST UGC CREATOR: Yourius
- BEST VIDEO STAR: WaffleTrades
- BEST CREATIVE DIRECTION: Steal a Brainrot
- BEST USE OF TECH: Dead Rails
- BEST USE OF AUDIO AND VOICE: Clip It
- BEST STUDIO: Splitting Point
- BEST ORIGINAL UGC: Knitted Arm Warmers Very White
- BEST PLUGIN: Moon Animator 2
BRAND / PROMOTIONAL CATEGORIES:
- BEST USE OF IMMERSIVE MARKETING: e.l.f. UP!
- BEST COLLABORATION: NASCAR + Driving Empire
- BEST USE OF IP (FKA Best Branded Experience): SpongeBob Tower Defense